25 social media marketing trends in 2021
We’re reaching the end of 2020. Regardless of how you look at it, 2020 has been a very difficult and memorable year. Many businesses have had to quickly rotate their pivot to survive in the global shutdown to limit the spread of COVID-19, while many others are not so lucky. Some organizations have even closed for a lifetime.
Although 2020 is a year that many people want to forget, many positive aspects are worth recognizing. We have seen a strong “resurgence” of major social platforms and these platforms are increasingly shifting their focus to meeting the growing needs of consumers during the outbreak. This has led to many new tools and options being developed and launched to consumers.
Based on current trends and the position of social media platforms, researcher Andrew Hutchinson has compiled 25 predictions of social media marketing trends in 2021. Let’s start with the “giant. giant green, ”Zuckerberg’s growing social empire.
2020 is a challenging year, but for Facebook, this is an opportunity for this tycoon to assert a stronger position than in the beginning.
Despite being boycotted or being “pointed to name” in the war of Netflix documentary … Facebook is blatantly expanding and the year 2021 will even continue to see some major changes of this platform to accommodate the next stage of social networking.
The appearance of the stores
E-commerce is forecast to be Facebook’s main focus by 2021. During Facebook’s recent massive revenue boost, the platform launched its Store tools on Facebook and Instagram, which simplify the construction process Build an eCommerce store on a digital platform.
Lots of businesses have been involved in building their own digital stores with a variety of helpful, familiar interface layouts and streamlined payment tools. This contributes to a new wave of online businesses.
For Facebook, this has been done for many years before. The underlying store is an extension of the Marketplace that gives businesses more opportunities to connect with buyers.
Although India and Indonesia have just made early strides in digital transformation, the growth rate of Facebook users in these two countries is growing rapidly. If Facebook can penetrate these markets and validate all forms of online transactions, a new doorway will open for Facebook and businesses across the globe to maximize their potential.
Users expect further growth of Facebook Pay as social media platforms are increasingly looking to simplify one-click shopping options. Facebook is also looking to integrate more shopping posts into users’ feeds, driving more purchases. At the same time, the merging of messaging applications also brings more opportunities, creating conditions for e-commerce to grow.
If the above changes follow as expected, this will be a new development that will push the wave of e-commerce activities to explode. This is also the reason why Facebook stores are the top priority for retailers. Many businesses also expect further development of purchase and promotion options when live streaming as well as integrating e-commerce in Facebook Watch.
Message app consolidation
Facebook has been consolidating its messaging apps for years, most recently the merger of Messenger, Instagram Direct, and WhatsApp.
Basically, any new functionality introduced in one app will be updated in the other as well. This enables e-commerce opportunities to grow, and there are more ways to run cross-platform ad campaigns. Especially with WhatsApp, brands make it easier to expand campaigns and find potential audiences than ever before.
Although regulators in several countries have voiced their opposition to Facebook’s messaging integration plan, no clear action has yet been taken. Every change is still being updated, and that will open up new potential for connecting with potential customers on Facebook’s direct messaging tools.
Last September, Facebook announced that the AR glasses in the project ‘Project Aria’ will be available in the market in 2021. Many experts expect these glasses to appear in retail stores in the second half of this year.
AR is set to be an ambitious new piece of Facebook’s tech, competing with Apple’s AR that’s set to release around the same time. This is a leap forward development of the technology tycoon. Currently, the company has a solid experience in consumer products with sales of Portal and Oculus devices both increasing significantly by 2020. This is the premise for the launch of the collaboration with EssilorLuxottica, manufacturer of Ray-Ban AR glasses in the most convenient way.
Facebook has been developing this technology for years, with the development of the AR virtual space allowing users to immerse themselves and incorporate new types of ads, promotions … linking back to the main Facebook app.
The rise of VR
Sales of Oculus virtual reality headsets have grown rapidly in 2020. During the lockdown period, many people have been looking for new ways of entertainment, and virtual reality technology becomes alternatives.
The technological leap is slowly shrinking. Facebook is lowering the prices of standalone VR devices, making it an accessible option for consumers, boosting revenue demand. The increasing number of VR users opens up new avenues for advertising and promotion on social media, leading consumers into a new phase of digital with a completely immersive online environment.
In addition, VR is also integrated in many entertainment applications. Many businesses are finding new ways to reach customers in simulation spaces. When the Work from home trend takes place, the demand for VR will increase. This will be a new opportunity to connect with different audiences in different ways.
One of the big questions for Facebook is how the platform can address any concerns about its feed algorithm.
Facebook has taken a number of actions such as banning QAnon (the group that spreads conspiracy theories) and related groups, although it has previously allowed dissemination on its platform for many years.
However, under the leadership of the US government led by Biden, Facebook needs to tighten and limit more misinformation, hostile statements to avoid increased government pressure and penalties. and imposing management groups.
Recently, the New York Times recently reported that in the days following the US election, Facebook made a News Feed edit to ensure the “authoritative news comes out more prominently,” at the same time. downgrade the reach of some more fringe and/or central sites.
After years of development, it is still difficult to judge Twitter’s current position as well as its strength and growth potential in the future. Despite the constant competition from other platforms, Twitter barely changed or updated.
In 2018, this app stretched out the character of tweets, tried out the Livestream and moment and audio tweet feature. But none of these features really stand out.
So how can Twitter grow and compete with competitors? In the coming year, will this platform see any progressive change?
This is Twitter’s own version of stories, currently available to users. In the coming year, Twitter is expected to update more features to exploit the format’s growing popularity such as AR options and effects. In February 2021, Twitter will add various tools to this format with the acquisition of Chroma Labs.
Despite the changes, Fleets seem to be “lagging” behind when Snapchat, Instagram, and TikTok have been faster to catch these new features. This feature is not essential to the user’s experience of Twitter.
Twitter is updating Audio space, this is a feature like Clubhouse. Du has many limitations, but this feature is still being tested and developed.
Audio space is expected to be released in early 2021.
Focus on the topic
Twitter is looking to extend user engagement by providing topics instead of profiles in the feed.
In 2021, Twitter will gather relevant tweets on a topic managed by the platform’s team into a separate page or section within the app.
Twitter said it is updating new verification categories in addition to the basic green tick like Facebook. With the new verification accounts, metrics will be based on what each account represents.
Another important update is a new identifier for bot accounts in October 2019. This will be developed with a viable identifier so users can know who they are dealing with or what.
Bots are an important issue on Twitter because many of the current political trends are suspected of using bots to manipulate interactions and shake public opinion.
To prevent this, Twitter has set a threshold for the establishment of bot accounts. For example, 80% of your tweets are retweets – you will be labeled as a bot profile.
This, although inconvenient for users, stimulates them to share their thoughts and status more. This is Twitter’s attempt to get users to spend more time on the platform reviewing the content they share rather than just re-tweeting.
Trump’s account is banned
Around the middle of next year, experts predicted Twitter would completely ban Trump’s account at the request of many users. They want the former president to tweet soon as a civilian without any special consideration or protection.
Once Twitter makes its statement, it will seek to get rid of Trump entirely, the same way the platform banned political ads in late 2019.
Instagram has become the next “golden egg” of Facebook. Integrating e-commerce tools is to exploit the maximum potential of this platform. But some argue that the addition of IGTV, Reels, and shopping has begun to disrupt Instagram instead of an app that simply focuses on photography.
Instagram is now beyond its original definition. Whether the platform will go overboard by 2021 remains an open question.
E-commerce is a big part of Instagram. The revised tab store and dedicated features have made it easier for consumers to trade and shop in posts. It is predicted that by 2021, the platform will develop this tool more to stimulate user demand such as adding one-click shopping, AR testing, video tagging on products, providing more ways to help. Direct purchases by businesses and creators.
Its advanced shopping options could open up new potentials for Instagram. The Reels feature has its own tab, but it’s Store that makes the real impact.
Given the popularity of Stories, hopefully, Instagram will try a new approach to the feed on the user’s home page by 2021, similar to the video stream on Tiktok’s homepage.
That means the Instagram feed will become a secondary element. However, the platform is still trying to tailor the feed to suit the preferences of each user.
For example,if you love watching Stories, Instagram will switch you over to Stories’ first home feed. Attached is an optional button to go back to the regular post-feed if you wish.
Reels – Tiktok opponents
Reels are ‘a a copy’ of Tiktok, but it doesn’t seem like the feature is strong enough to compete with mainstream apps. Although it is not possible to “destroy” Tiktok in any form, Instagram Reel will still find its own niche. Take for example India, where the Tiktok ban was issued.
Instagram is looking to drive Reels to grow through influencers and adding new features to help it engage more users at different stages.
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