What Are Your Thoughts On The Saturation Of Ecommerce Space?

What Are Your Thoughts On The Saturation Of Ecommerce Space?

Even fifteen or twenty years ago no one would have imagined that it is possible to buy groceries, mobile phones, computers, dresses, household appliances and perhaps even pet dogs from online e-commerce stores. The world indeed has come a long way when the first book from today’s e-commerce giant Amazon was shipped way back in 1995. Today we have reached a stage where e-commerce and online shopping and selling have become quite commonand perhaps even integral to our day-to-day activities. As we read this article it is quite possible that hundreds of buying and selling might be happening on the e-commerce platforms. The growth of e-commerce has been phenomenal over the past decade or so.

There are a few obvious reasons for this. The biggest change is perhaps the changing mindsets and preferences of today’s customers. Time is also a constraint for millions of people and e-commerce provides them a convenient, reliable, safe and efficient way to buy their products and services. The improved efficiency, speed and connectivity of the internet is also another contributory factor. The mobile telephony has also seen major changes and today the whole world is virtually in the palms of the hands of billions of people across the world. While all these are positive factors as far as e-commerce is concerned, there are some doubts in the minds of many of us. We often are faced with the question of e-commerce saturated. This doubt is reasonably justified for those who perhaps are not aware about the important facts and figures related to e-commerce and more particularly regard to ecommerce saturation. Let us explore the question of e-commerce saturated  a bit more in detail so that our readers are able to find out more about the various aspects of ecommerce saturation.  

We Are Far Away From Saturation

Though it is a fact that e-commerce has been registering a scorching pace over the past decade or so, the brick and mortar stores still continue to hold a major portion of the overall online buying and selling. Even in a relatively advanced country like the UAE, a significant portion of the population especially those who are above the age of fifty are comfortable with the touch, feel and see type of marketing when it comes to products and services. Therefore the question of ecommerce saturation does not arise amongst this section of the population. For them the question is e-commerce saturated hardly makes any sense to them. If this is the case with a relatively developed country like the UAE one can easily imagine the penetration of e-commerce in many lesser developed nations of Asia, South America and perhaps even some parts of Europe. Therefore, saturated e-commerce is still a non-existent situation for around fifty to sixty percent of the population across the world.

The New World Post-Covid-19


Those who talk about the doomsday for e-commerce and sing songs about saturated e commerce, the pandemic called Covid-19 has been a big wake-up call in more ways than one. Even elderly people above the age of fifty who have always believed in touch and feel marketing are left with no other option but to move to an e-commerce world because of obvious reasons of safety. Therefore e-commerce saturation in UAE is still years or perhaps decades away. The health of the average consumer is today of paramount importance and there is no doubt e-commerce has come to them as a blessing.

A Few Other Reasons Why No Is the Answer

The above two points would certainly have given the readers many reasons to believe that saturated e commerce is just a talk and the reality lies elsewhere. Here are a few more reasons why e-commerce will continue to grow at an impressive pace over the next few decades.

Reality Shopping

Before we start doubting about e-commerce saturation in UAE we need to learn something more about virtual reality. This is perhaps going to be an amazing and unique experience. It will allow thousands of online buyers to literally hold a product in their hands. This will help them to make a online shopping decision much better especially those who are used to touch and feel buying. It could be your favourite smartphone or desktop or even your favourite dresses and consumable items. Though this might look a distant dream right now it is quite obvious that this reality alone will push e-commerce saturation in UAE by more than a few decades.   

E-commerce could lead to Improved Shipping and Distribution


Today many people talk about ecommerce saturated situations because there are quite a few instances of delayed shipment and other such problems. Serious e-commerce players in UAE are putting quite a few things together to ensure that there is marked improvement in shipping and distribution. If this happens, transit delays, inefficient inventory management and poor logistics will be a thing of the past. This will address the doubts of ecommerce saturated minds quite adequately.

Physical Stores Are Fighting a Losing Battle

Physical Stores

Though a significant portion of buying and selling in UAE continues to happen through the brick and mortar stores it will not remain that way for too long. The sheer advantages and benefits associated with e-commerce will gradually push even ecommerce saturated negative minds to mobile phones, laptops and desktops when it comes to buying their products and services. As mentioned earlier, time certainly is a very precious commodity and not many people would like to drive to supermarkets or malls and spend hours together in buying their daily requirement of various commodities. Further the pandemic called Covid-19 may have changed the mindsets of people permanently.

They are not likely to risk their and their families’ health when everything can be ordered online and perhaps at lower price. It is estimated that regular and online customers may end up saving around 10 to 15% of their expenditure if they decide to move online instead of buying from brick and mortar stores.


We hope we have been able to adequately inform our readers and other interested persons about the bright future for e-commerce businesses. A combination of improved technology and concern for health because of Covid may hasten the growth of online shopping and sellingover the next few years and decades.

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