What is SEO and the way can it help my business?
The dynamics of the modern market and the new ways of consuming, made being present on the Internet a necessity for any business. The above reports much more work than simply creating a web page with the company’s corporate data. The internet houses nearly 2 billion websites, many of which vying for visibility; a very competitive environment for a new business website. This is where SEO comes in!
Before going on to understand how SEO can help your business, it is highly recommended to know what it is and how it works.
What is SEO?
SEO is the abbreviation of “Search Engine Optimisation”. The concept refers to a series of techniques and practices aimed at better ranking your website in the results of search engines such as Google and Bing.
Results shown below advertisements on search engine results pages are known as “organic results”. Usually getting a company to rank at the top of these results are owed usually to the work of an SEO professional.
How do search engines work?
The objective of search engines is to provide the user with a compilation of results that is as accurate as possible regarding their query. To do this, they use a series of algorithms or bots that go through the entire web in seconds, analyze each site and, based on some 200 ranking factors, index the content that they “respond” to the search performed.
Here are some of the ranking factors we deem as the most important:
The content of the site.
The link structure of the website.
The page load speed.
The coherence of the keywords.
The user’s geographical location.
Links to social networks.
All the components that search engines take into account when ranking results are aimed at optimising the user experience. You may notice that ranking factors are built with UX in mind.
How can SEO help your business?
One fact to keep in mind is that each year more than 2 trillion searches are performed on Google. Consequently, for every minute that passes without you executing an SEO strategy for your website means you losing potential users reading your content, recognising your brand and, of course, buying your products or services.
Optimising the contents of a website for search engines is the same as having the possibility of being visible to thousands of potential customers, and capable of being converted into buyers.
Cost Effective Marketing
Remember when advertising on mass broadcast channels was the sole property of corporations with huge marketing budgets? Fortunately, that era is coming to an end and the internet is configured as a medium in which anyone can make a presence and capture the attention of their target audience at a fairly affordable price.
SEO helps you do it. By positioning your site, you can execute inbound marketing strategies that will allow you to publicise the brand and direct your potential customers towards certain conversions.
You create a better user experience
The key to SEO is optimizing the website for both visitors and search algorithms. The foregoing is enhanced through a high quality responsive design and the publication of valuable and original content for users that always guarantee your prospects a pleasant browsing experience, and generate the possibility of receiving good references .
You reach the right audience
If you publish an ad in a morning newspaper, it will surely be seen by a large number of people, but how many will be really interested in the message? It’s not possible to know. With SEO the opposite happens. Traffic to your website is directly looking for your content from search queries.
Dominate Local SEO
Local SEO is becoming increasingly important for companies to focus on. It is possible to beat out big sites in the local arena. This means your company will appear in search queries near you; meaning even more relevant traffic to your site.
Services such as Google Maps are becoming increasingly popular. Optimising your website for maps will allow people to find your company physically on a map!
A good way you can achieve this is by contacting an SEO expert near your area such as this SEO consultancy in London. They will understand the competition in your area and help you achieve higher rankings and traffic.
In short, SEO is a crucial marketing method for your company to gain online visibility. An SEO strategy will allow your site to be seen by prospects who, perhaps, would never have known of the existence of your business. Plus, it lays the foundation for running inbound campaigns, and it will help you create better user experiences for the customer. Think of it this way: by positioning your website you don’t only optimise for search engines, you do it for your own benefit.